Courses Offered and Course Description
HFT3503
Hospitality Marketing Strategy
Examines marketing principles, theoreis and ocncepts and the use of management principles and techniques of analysis, planning, implementation and control to maximize marketing effectiveness in hospitality organizations. Stresses marketing of services
Biography
Danqing Liu is an associate professor of TUC. She gained her second master degree in Hospitality Management from FIU in 2007, and holds a master degree in Education from HNU (China). She studied Tourism Management in Britain from Sep. 2002 to Sep.2004.
Her overseas work experiences include working for BODA Ltd. (England), DoubleTree Miami South Beach and JW Marriott Hotel Miami (USA). She also made an on-the-spot investigation of the Tourism and Hospitality Industry in Europe in 2000. She has taught undergraduate courses and has researched in the field of Tourism and Hospitality Management for over ten years, she published a dozen articles in academic journals, contributed chapters to several books including one book published by Routledge (London), and gave two presentations at International conferences in England.
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