Courses Offered and Course Description
HFT 3503
Hospitality Marketing Strategy
This course deals with the application of marketing concepts to the hospitality and tourism industry. The course covers important marketing principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet takes a practical, marketing management approach.
Biography
Sandro Formica received his Juris Doctor from the University of Perugia, Italy and a Ph.D. in Hospitality & Tourism Management from Virginia Polytechnic Institute & State University. Born in Italy, Sandro is culturally diverse and brings with him over 20 years of experience in the tourism/hospitality industry, which includes the formulation and development of destination tourism plans and strategies in three continents, the development of feasibility studies and marketing plans for hospitality facilities and conference centers, and the opening and general management of first class historical hotels. Sandro has provided consulting and executive education services to global and regional hotel corporations, coordinated transnational European Union projects in hospitality and tourism, and conducted “Think Tanks” with leading hospitality decision-makers in Middle East, New Zealand, France, Spain, Italy, and the U.S.
Sandro’s primary research interests involve strategic management and planning in tourism. He has authored the first international hypertext in Tourism Marketing and Communication and a treatise on hospitality law. He has published over fifty articles in peer refereed international academic journals, conference proceedings, and trade journals. His research articles have appeared in many international journals, including Journal of Travel Research, Cornell Hotel and Restaurant Administration Quarterly, Tourism Management, International Journal of Hospitality Management, Tourism Analysis, International Journal Of Contemporary Hospitality Management, and the Journal of Hospitality & Leisure Marketing.
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