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Topics Covered: Growth & Future Products & Characteristics Market Statistics, Analysis & Revenue Management Trends in Technology Leadership & Supervision Importance of Training in the Hospitality Industry Skills, Competition & Turnover Customer Service & Guest Satisfaction Sectors & Services of the Hospitality Industry Sustainability & Social Responsibility Challenges of the Hospitality Industry Case Study & Research What is Tourism Management? Learning Outcomes: Create a smooth and memorable experience for guests Update platforms to stay technologically competitive Identify methods of adapting to millennials, LGBTQ, Vegans and others Learn how to stay connected to guests/customers – during dining experience, trip and stay and after check out Utilize social media apps for campaign and promotional purposes Collaborate with other businesses i.e., Uber, Lyft, Airbnb etc. to become more competitive Analyze the implications to revenue management of using various distribution channels Find out how to reduce food and other types of waste while helping the local community Learn effective methods for incorporating social responsibility into marketing efforts to increase brand image and sales. INSTRUCTORS: Carmen E. Beltran, Director; Marriott International David Mammina, Human Resources Manager; Loews Miami Beach Antoni Yelamos, Director of Hospitality; Streetsense Dale Gomez, Director, Information Technology; FIU Fabio Scaglione, Manager, Food & Beverage Strategy; Celebrity Cruises Inc. John D. Buschman, Adjunct Instructor; FIU
Dr. Michael Cheng, Director of Food & Beverage Program at FIU's Chaplin School, will be co-presenting a on Food Entrepreneurship: The Scalable Business Model.