Bio
Larry Pimentel has more than three decades of executive leadership across some of the most iconic cruise brands, including Cunard, Seabourn, SeaDream Yacht Club, Azamara, and most recently, Four Seasons Yachts. In each role, he not only managed operations but shaped the direction of the industry. He pioneered the “Destination Immersion®” model at Azamara, emphasizing longer port stays and deeper cultural engagement, and at SeaDream, introduced the concept of “It’s Yachting, Not Cruising,” which redefined boutique luxury cruising. His ability to innovate and successfully reposition brands demonstrates the depth of knowledge he can translate into teaching and research.
Before entering the travel industry, Pimentel began his career as a high school educator and department head, giving him formal classroom experience early in his career. Throughout his professional journey, he has maintained a commitment to education. He has been a Distinguished Lecturer at Cornell University’s School of Hotel Administration, a guest lecturer at Harvard Business School, and a frequent speaker at industry conferences. He has also chaired educational committees for the Institute of Certified Travel Agents and ASTA, strengthening professional training standards in the field. These roles highlight his ability to bridge theory and practice while engaging diverse learners.
Pimentel’s contributions to the cruise industry have been recognized globally. He is a member of the British Travel & Hospitality Hall of Fame and the recipient of multiple lifetime achievement awards, including honors from AFAR, The Points Guy, and Cruise International. His career demonstrates not only consistent leadership but also a willingness to mentor, advise, and share knowledge with emerging professionals.