Pete Carr

Regional President – North America, Bacardi


Pete Carr is the Regional President for Bacardi North America Corporation.

In this role, Pete is responsible for all operations in the United States and Canada; and with the recent acquisition of Patrón Spirits, Pete will also manage Patrón in order to seek best practices and drive additional opportunities ahead for a broader integration of the two businesses.

As a Senior Sales and Marketing Executive with extensive international and cross-functional experience, Pete has worked in the spirits, wine, beer and non-alcohol beverage industry for nearly 30 years.

Prior to joining Bacardi in 2014, Pete served as the Executive Vice President for privately held Glazer’s Distributors, one of the country’s largest distributors of wine, spirits and malt beverages. Prior to joining Glazer’s, Pete held various senior management roles with Diageo including President of U.S. Spirits, President of Sales for Diageo-Guinness USA, and President of Control States.

Pete is based in Coral Gables, Florida.