The Chaplin School of Hospitality & Tourism Management at Florida International University (FIU), a Top 10 US public hospitality school, is home to the Bacardi Center of Excellence, a dynamic educational partnership focused on developing learners of beverage management, fine spirits, industry innovation, sustainability and entrepreneurship. The Bacardi Center of Excellence brings academia and industry together in a pioneering partnership experience at the Chaplin School.
About the program
Consumers are attuned to brands that tell meaningful stories, and they are attracted to authenticity. In the Bacardi Classroom at Chaplin’s Southern Wine & Spirits Beverage Management Center, Bacardi is invited to wrap its many-branded stories on the classroom walls, refreshing the design every semester and staging the experience to make the brands memorable.
A physical manifestation of CasaCuba at Chaplin, the emblazoned walls can tell the story of a spirit’s ingredients, from the unique strain of yeast that Don Facundo Bacardí Massó found growing in the sugarcane fields outside Santiago de Cuba, to responsible sourcing of sugarcane-derived products and packaging materials. All core classes are held in this space, creating an emotional connection and brand loyalty between Bacardi brands and Chaplin’s future on-premise professionals.
Chaplin School and CasaCuba
Mixing one part Bacardi, one part Chaplin School, and one part CasaCuba, FIU seeks to fully embrace the bold Cuban spirit, bringing the cultural heritage, academia, and industry together in an innovative and immersive partnership experience.
Together, we will imprint the Bacardi family legacy across FIU and infuse the Bacardi-FIU partnership in our educational programs. A full-bodied partnership experience, hospitality students and industry will encounter Bacardi as a driver of cutting-edge research, innovative internships, and a first-ever Bacardi-branded spirits curriculum.
This Bacardi-FIU partnership will be revealed across two FIU campuses—with the possibility of a third in Tianjin, China—over a phased engagement that will peak with the grand opening of CasaCuba at FIU.
The Bacardi Center of Excellence at FIU’s Chaplin School is the model for public private partnership and entrepreneurial education and will become the most expansive beverage management program in the country. The programs key pillars include:
Bartenders Guild at FIU
A student-run organization that shares a passion, curiosity, and camaraderie for the art and concepts of mixology, craft cocktails, and fine spirits. The Bartenders Guild is a pillar of the Bacardi Center of Excellence at FIU's Chaplin School of Hospitality & Tourism Management.