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The Chaplin School of Hospitality & Tourism Management at Florida International University (FIU), a Top 10 US public hospitality school, is home to the Bacardi Center of Excellence, a dynamic educational partnership focused on developing learners of beverage management, fine spirits, industry innovation, sustainability and entrepreneurship. The Bacardi Center of Excellence brings academia and industry together in a pioneering partnership experience at the Chaplin School.

About the program

Consumers are attuned to brands that tell meaningful stories, and they are attracted to authenticity. In the Bacardi Classroom at Chaplin’s Southern Wine & Spirits Beverage Management Center, Bacardi is invited to wrap its many-branded stories on the classroom walls, refreshing the design every semester and staging the experience to make the brands memorable.

A physical manifestation of CasaCuba at Chaplin, the emblazoned walls can tell the story of a spirit’s ingredients, from the unique strain of yeast that Don Facundo Bacardí Massó found growing in the sugarcane fields outside Santiago de Cuba, to responsible sourcing of sugarcane-derived products and packaging materials. All core classes are held in this space, creating an emotional connection and brand loyalty between Bacardi brands and Chaplin’s future on-premise professionals.

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Mission

The Bacardi Center of Excellence is a bold partnership that will elevate the Bacardi-FIU Chaplin School visibility and set it as the gold standard for spirits and business entrepreneurial education in the United States and around the world.

The Chaplin School ranks as the 35th best hospitality school in the world. Together with Bacardi’s rich family history, our unique brand stories and impact, we're marking the future of beverage management through education and innovation.

Vision

The vision of the program is to bring spirits education, business leadership, entrepreneurship and research together at the Chaplin School to inspire and educate our students and the global hospitality community on the beverage industry through creativity, scholarship and industry innovation.

Chaplin School and CasaCuba

Mixing one part Bacardi, one part Chaplin School, and one part CasaCuba, FIU seeks to fully embrace the bold Cuban spirit, bringing the cultural heritage, academia, and industry together in an innovative and immersive partnership experience.

Together, we will imprint the Bacardi family legacy across FIU and infuse the Bacardi-FIU partnership in our educational programs. A full-bodied partnership experience, hospitality students and industry will encounter Bacardi as a driver of cutting-edge research, innovative internships, and a first-ever Bacardi-branded spirits curriculum.

This Bacardi-FIU partnership will be revealed across two FIU campuses—with the possibility of a third in Tianjin, China—over a phased engagement that will peak with the grand opening of CasaCuba at FIU.

Key pillars

The Bacardi Center of Excellence at FIU’s Chaplin School is the model for public private partnership and entrepreneurial education and will become the most expansive beverage management program in the country. The programs key pillars include:

  • Bacardi Spirits Management major

    The Spirits Management major consists of four main spirit management courses in addition to the other requirements of the Bachelor’s degree program that will prepare learners for fulfilling careers in spirits and beverage management. Two additional electives are recommended.

  • BacardiTeach

    BacardiTeach is a collaborative learning platform created by Bacardi USA and the Chaplin School. This is a hospitality community and industry-focused learning platform that utilizes web-based and in-person learning to create a pathway and opportunity for bartender entrepreneurs to launch new businesses and create new spirits startups.

    The BacardiTeach platform brings global experts on campus and online to share cutting-edge techniques, foster creative approaches to mixology and explore best practices in the beverage industry.

  • Bacardi Innovation Fund

    The Bacardi Innovation Fund identifies industry challenges and generates real-world solutions. Each academic year, the Bacardi Center of Excellence in conjunction with industry partners, researches and recognizes a relevant industry challenge and engages the FIU community to creative innovative solutions. The Innovation Fund seeks out industry mentors and partnerships, plus utilizes cutting-edge technology to collaborate and create solutions for the future.

  • Scholarships

    The Chaplin School of Hospitality & Tourism Management offers students seeking careers in the beverage industry or food and beverage segments and students in need financial support to fulfill educational opportunities. Scholarships of $2,000 are available for students identified as potential future leaders of the beverage industry. Apply today.

  • Bacardi Fellows & Scholars

    The Bacardi Center of Excellence invites high achievers in the beverage industry to FIU as fellows and scholars to share their knowledge and passion with our learners, and to foster scholarly recourse to better the beverage world.

  • Bartenders Guild

    The Bartenders Guild at FIU is a student-run organization that was founded in February of 2020. These students share a passion, curiosity, and camaraderie for the art and concepts of mixology, craft cocktails, and fine spirits. This student-run organization is a pillar of the Bacardi Center of Excellence at the Chaplin School at FIU.

    Learn more about the Bartenders Guild

Courses

  • HFT 3861 - Beverage Fundamentals

    Provides a comprehensive review of the beverage industry including the history of alcohol, the development of the beverage industry in the U.S. and a review of beverages with an emphasis on Spirits.
    Required

  • HFT 3613 - Beverage Management Law

    An introduction course into alcoholic beverage law. The learner will be introduced to the fundamental laws, rules and regulations applicable to the alcoholic beverage industry in the State of Florida, key national and international markets. The learner is familiarized to methods of enforcement of laws, rules and regulations; the principles that control licensing and permitting within the industry; and municipal code violation enforcement.
    Required

  • HFT 3874 - Dynamics of Bar Operations

    The course is a complex analysis of modern bar operations. The learners will gain advanced knowledge of bar layout/design, equipment selection, and modern service technology, point of sales systems, people development, guest relations and service delivery. Teamwork, project management, oral and written communications, planning and executing, talent development, guest service, modern marketing and financial operational management. Completion of a bar operational driven project that will teach the learners essential organizational, communication, problem-solving, critical thinking, and interpersonal skills.
    Required

  • HFT 4064 - Beverage Entrepreneurship (BEVpreneur)

    The learner will evaluate and analyze beverage business models. Apply written and financial skills to create and analyze a strategic business plan. The learner will gain advanced knowledge of business writing, financial modeling, leadership methods, presentation skills, negotiation methods, laws, regulations, and legal concepts that govern the beverage industry, licensing compliance, and responsibility.

    Completion of a beverage ‘start-up’ strategic growth plan that will teach learners essential organizational, business modeling, financial structuring, distribution channels, communication, problem-solving, critical thinking, and interpersonal skills.
    Required

  • HFT 3065 - The Art & Science of Fine Spirits

    This course is designed to familiarize the learners with the global spirit production, regional cultures, tasting techniques, identifying aroma/taste profiles, three-tier distribution system, basic beverage laws, regulations, and responsible practices of distilled spirits.
    Elective

  • HFT 3811 - Beverage Marketing & Distribution

    This course will explore the complex world of beverage sales, marketing and distribution, including brand management, legal issues, and the roles of producers, importers, wholesalers, retailers, duty-free and hospitality outlets. The learner will identify and analyze the key industry segments, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, duty-free segment, and on-premise accounts to understand product assortment and pricing models.
    Elective

Bacardi Teach

Who we are

Bacardi Teach is a collaborative learning platform created by Bacardi North America and the Chaplin School at FIU. This innovative partnership bridges academics and the spirits industry through learning.

What we do

Bacardi Teach learning platform offers educational solutions for beverage professionals and aspiring learners. We offer micro-credentials that lead to badge certifying for specific areas of knowledge. For advanced learners and seasoned beverage professionals, we offer live streaming with leading industry content experts that produce and or represent foremost international spirit brands.

Learn more about Bacardi Teach

Bartenders Guild at FIU

A student-run organization that shares a passion, curiosity, and camaraderie for the art and concepts of mixology, craft cocktails, and fine spirits. The Bartenders Guild is a pillar of the Bacardi Center of Excellence at FIU's Chaplin School of Hospitality & Tourism Management.

Bacardi Family Legacy & FIU

The Bacardi family legacy started more than 150 years ago in Santiago de Cuba with the family patriarch, Don Facundo Bacardí Massó, who created the first mixable rum – what the world now knows today as BACARDÍ® – and pioneered cocktail culture, which emerged in more than 170 markets globally to become the largest privately held spirits company in the world.

Learn more about the legacy

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